Late Syed Asad Ali at a sales conference in 1989
For over 70 years, ZIL has been an integral part of Pakistan’s everyday life, building trusted brands that generations have grown up with. What began in 1954 as a vision to create quality personal care products has evolved into a legacy of innovation, craftsmanship, and consistent progress. Throughout changing times and shifting consumer needs, ZIL has remained committed to excellence, strengthening its presence across the country while staying true to its core values.
Today, the company’s diverse portfolio reflects the strength of its journey, featuring widely recognized brands such as Capri, HYPro, Opal, Hype by Capri, and Capri Deo. Supported by a robust nationwide distribution network, ZIL ensures that its products are accessible to millions of consumers. As the company continues to move forward, its journey is driven by purpose, powered by its people, and inspired by the trust of millions across Pakistan.
